Structuring WordPress FAQs around real questions
28/10/2026Writing clear WordPress service pages
28/10/2026Building credible WordPress project reference pages
Practical WordPress guides · Forms and collaboration
At a glance
A useful reference explains a real project’s starting point, your contribution and its outcome. A logo without context communicates much less.
Approach and context
Publish only approved customer and project information. Describe the actual task and the work your team performed. Identify demonstrations and fictional examples clearly. Performance or enquiry figures need a documented measurement basis and time period, and should not be presented as guaranteed results for other projects.
Implementation checklist
- Confirm client permission and the information that can be published.
- Separate the initial problem, your contribution and a supported outcome.
- Review images, live links and the current accuracy of the reference.
Illustrative example
A relaunch reference can explain how content and forms were reorganised. Without reliable revenue data, it should not claim a resulting increase in sales.
A common pitfall
Stock imagery and demonstration websites must not be presented as genuine client projects.
How to check the outcome
Readers understand the work performed and can judge its relevance to their own needs.
Further official documentation: W3C WAI: Writing for Web Accessibility. The exact controls depend on your theme, extensions and installed versions.