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28/10/2026Planning WordPress internal links around user tasks
Practical WordPress guides · Structure and navigation
At a glance
Internal links should help readers take a relevant next step. Their purpose is clearer when the destination and its relationship to the current text are apparent.
Approach and context
Begin with a question your visitors need to resolve. Link from an explanation to the relevant detailed guide or service. Use wording that identifies the destination and helps someone scanning the page. A fixed quota of links per paragraph is not a useful quality target. After renaming content, check whether older links still deliver what their wording promises.
Implementation checklist
- Identify important entry pages and their likely follow-up questions.
- Connect relevant destinations using descriptive wording in context.
- Check the destination’s address, language and availability.
Illustrative example
A guide to image descriptions links to media-library maintenance where appropriate. Several identical “click here” links to unrelated services would offer much less help with that task.
A common pitfall
Many similar links without a clear distinction make the choice harder.
How to check the outcome
A new visitor can reach the relevant next step without starting another search.
Further official documentation: Google Search Central: Link best practices. The exact controls depend on your theme, extensions and installed versions.