{"id":3620,"date":"2026-10-28T23:33:55","date_gmt":"2026-10-28T21:33:55","guid":{"rendered":"https:\/\/www.wp-spezialist-experte.com\/?p=3620"},"modified":"2026-10-28T23:33:55","modified_gmt":"2026-10-28T21:33:55","slug":"wordpress-image-alt-text","status":"publish","type":"post","link":"https:\/\/www.wp-spezialist-experte.com\/en\/wordpress-image-alt-text\/","title":{"rendered":"Writing image alt text in WordPress"},"content":{"rendered":"<style>\n.wprg{--ink:#183747;--blue:#176589;--line:#dbe6eb;--soft:#eff6f8;color:#344d5b!important;font-size:17px!important;line-height:1.75!important;max-width:1180px;margin:0 auto;padding:18px 10px 48px;box-sizing:border-box}.wprg *{box-sizing:border-box}.wprg h1,.wprg h2,.wprg h3{font-family:inherit!important;color:var(--ink)!important;letter-spacing:-.025em!important;font-weight:600!important}.wprg h1{font-size:clamp(30px,3.5vw,44px)!important;line-height:1.16!important;margin:12px 0 20px!important}.wprg 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class=\"wprg wpkb\">\n<p class=\"wprg-crumb\"><a href=\"https:\/\/www.wp-spezialist-experte.com\/en\/\">Home<\/a> \/ <a href=\"https:\/\/www.wp-spezialist-experte.com\/en\/wordpress-blog\/\">All guides<\/a><\/p>\n<section class=\"wprg-hero\">\n<div>\n<p class=\"wprg-eyebrow\">Practical WordPress guides \u00b7 Media and content<\/p>\n<h2>At a glance<\/h2>\n<p>Useful alternative text communicates the information an image contributes at that point. It should not be a list of target keywords.<\/p>\n<\/div>\n<figure class=\"wprg-visual\"><img fetchpriority=\"high\" src=\"https:\/\/www.wp-spezialist-experte.com\/wp-content\/uploads\/2015\/06\/wordpress-spezialisten1.jpg\" alt=\"Planning website content together at a laptop\" width=\"777\" height=\"518\" decoding=\"async\" loading=\"eager\"><figcaption class=\"wprg-note\">Clarify requirements, plan the work and verify the result.<\/figcaption><\/figure>\n<\/section>\n<section class=\"wprg-body\">\n<h2>Approach and context<\/h2>\n<p>Decide whether the image conveys information, performs a function or is decorative. A linked icon needs a meaningful description of its function. A complex chart may require a fuller text explanation as well. Check the rendered page, because library metadata and the settings of an individual image block may differ. Decorative imagery should be handled appropriately rather than unnecessarily announced.<\/p>\n<\/section>\n<div class=\"wprg-grid\">\n<section class=\"wprg-block\">\n<h2>Implementation checklist<\/h2>\n<ul>\n<li>Identify the image\u2019s purpose in the surrounding content.<\/li>\n<li>Describe the essential information concisely without keyword stuffing.<\/li>\n<li>For linked images, check whether the destination or action is understandable.<\/li>\n<\/ul>\n<\/section>\n<section class=\"wprg-block\">\n<h2>Illustrative example<\/h2>\n<p>In an equipment guide, a photograph shows a labelled connector. The useful information is the connector and its position, not the clothing or hair colour of someone in the background.<\/p>\n<\/section>\n<section class=\"wprg-block\">\n<h2>A common pitfall<\/h2>\n<p>An automatically reused filename rarely provides an adequate description.<\/p>\n<\/section>\n<section class=\"wprg-block\">\n<h2>How to check the outcome<\/h2>\n<p>The essential content remains understandable without the visible image, including text alternatives for complex information.<\/p>\n<\/section>\n<\/div>\n<aside class=\"wprg-related\">\n<h2>Related practical guides<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.wp-spezialist-experte.com\/en\/wordpress-image-caption-purpose\/\">Using WordPress image captions purposefully<\/a><\/li>\n<li><a href=\"https:\/\/www.wp-spezialist-experte.com\/en\/wordpress-internal-link-planning\/\">Planning WordPress internal links around user tasks<\/a><\/li>\n<\/ul>\n<\/aside>\n<p class=\"wprg-note\">Further official documentation: <a href=\"https:\/\/www.w3.org\/WAI\/tutorials\/images\/\" target=\"_blank\" rel=\"noopener\">W3C WAI: Images Tutorial<\/a>. The exact controls depend on your theme, extensions and installed versions.<\/p>\n<aside class=\"wprg-cta\">\n<h2>Support for your WordPress website<\/h2>\n<p>Tell us about your website and the task. We will discuss a suitable scope and the next steps with you.<\/p>\n<div class=\"wprg-actions\"><a class=\"wprg-button\" href=\"https:\/\/www.wp-spezialist-experte.com\/en\/\">Discuss your WordPress project<\/a><a class=\"wprg-secondary\" href=\"https:\/\/www.wp-spezialist-experte.com\/en\/wordpress-blog\/\">All guides<\/a><\/div>\n<\/aside>\n<p class=\"wprg-languages\"><a href=\"https:\/\/www.wp-spezialist-experte.com\/wordpress-alt-texte-formulieren\/\" lang=\"de\">Deutsch<\/a><a href=\"https:\/\/www.wp-spezialist-experte.com\/es\/wordpress-textos-alternativos-imagen\/\" lang=\"es\">Espa\u00f1ol<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Useful alternative text communicates the information an image contributes at that point. It should not be a list of target keywords.<\/p>\n","protected":false},"author":1,"featured_media":-1,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.wp-spezialist-experte.com\/en\/wp-json\/wp\/v2\/posts\/3620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wp-spezialist-experte.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wp-spezialist-experte.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wp-spezialist-experte.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wp-spezialist-experte.com\/en\/wp-json\/wp\/v2\/comments?post=3620"}],"version-history":[{"count":1,"href":"https:\/\/www.wp-spezialist-experte.com\/en\/wp-json\/wp\/v2\/posts\/3620\/revisions"}],"predecessor-version":[{"id":3621,"href":"https:\/\/www.wp-spezialist-experte.com\/en\/wp-json\/wp\/v2\/posts\/3620\/revisions\/3621"}],"wp:attachment":[{"href":"https:\/\/www.wp-spezialist-experte.com\/en\/wp-json\/wp\/v2\/media?parent=3620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wp-spezialist-experte.com\/en\/wp-json\/wp\/v2\/categories?post=3620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wp-spezialist-experte.com\/en\/wp-json\/wp\/v2\/tags?post=3620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}